BoConcept
Live Ekstraordinær

Thonglor is known as a bustling economic hub filled with a diverse mix of people and lifestyles. It’s a vibrant neighborhood teeming with trendy restaurants and cafes, lively nightlife spots, and creative community spaces. Luxury condominiums have popped up all over the area, making it a sought-after residential district.

Recently, Thonglor has been emerging as Bangkok’s new design destination, attracting numerous furniture and design brands to open their showrooms and showcase creative designs. Among these is the eye-catching, all-white building called Decor Scape, which has become a popular spot for design enthusiasts and those seeking a modern lifestyle.

Decor Scape occupies over 3,000 square meters. Its exterior is immediately striking with its layered, circular white façade. This unique design feature not only enhances its aesthetic appeal but also serves a functional purpose. The circular panels can rotate to adjust to the angle of the sun, filtering light and providing shade. This dynamic element gives the building a sense of openness, depth, and a constantly changing appearance based on the natural light.

The modern and minimalist design of the building incorporates subtle elements that reflect the true value of nature, aligning perfectly with the Danish Design aesthetic of BoConcept, the Danish furniture brand that recently opened its new flagship store in the heart of Thonglor, within Decor Scape.

“Live Ekstraordinaer” or “Live an Extraordinary Life” is the Danish motto of BoConcept, a premium furniture brand renowned for its high-quality materials and uniquely designed Danish craftsmanship. For nearly 70 years, BoConcept has been creating new experiences in living, working, and relaxing for people around the world.

In Thailand, BoConcept has been connecting with Thai customers for a full decade. To mark this milestone, the brand is expanding and opening a new flagship store in the heart of Thonglor. This is the largest BoConcept store in Thailand and aims to be a Design Hub that brings together furniture and design to cater to the needs and lifestyles of today’s consumers.

As we step through the front door on the ground floor of the Decor Scape building, our eyes are immediately drawn to the meticulously arranged Danish-designed furniture within the showroom. The space is thoughtfully designed to mimic real-life living areas, with furniture pieces expertly matched and grouped for maximum comfort and style.

The initial area showcases the brand’s highlight pieces, seamlessly integrated with complementary furnishings. These include the iconic Imola Chair, a beautifully crafted leather armchair designed by Henrik Pedersen, the low-backed Bellagio Sofa by Anders Nørgaard, and the striking Santiago Round Table, a Danish-inspired dining table by Morten Georgsen. In another corner, the Tivoli Table, another Morten Georgsen design inspired by natural stone but with a lighter weight, is perfectly paired with the comfortable white Salamanca Sofa by Henrik Pedersen. This area features a rotating selection of furniture to showcase seasonal trends.

Ascending the stairs to the second floor, visitors encounter a spacious area that has been thoughtfully divided into distinct zones. These zones showcase a wide range of furniture, including sofas, dining tables, chairs, cabinets, and beds, all artfully mixed and matched to create realistic living spaces. Whether it’s a living room, dining room, home office, or bedroom, the displays are complete with complementary rugs, lamps, decorative accessories, and even wall art—all from BoConcept. This curated environment offers a comprehensive view of how BoConcept furniture can enhance various aspects of everyday life.

BoConcept is committed to enhancing the quality of everyday life. With a long-standing tradition of fostering a community of designers, the brand collaborates on projects that elevate every space in the home. A dedicated zone showcases a variety of materials, including fabrics, leathers, and some others allowing customers to personalize their furniture. For those seeking expert guidance, BoConcept offers specialized design consultations to ensure that each piece is tailored to individual preferences, functional needs, and personal style.

Experience the epitome of Danish design at the new BoConcept flagship store, nestled within the prestigious Decor Scape building in the heart of Thong Lo. This new design hub offering an immersive journey through a curated collection of exquisite furniture and home decor. Indulge in the seamless blend of Scandinavian aesthetics and contemporary functionality, as BoConcept invites you to elevate your living spaces to new heights of experience.